When does the event take place?

The event takes place on Tuesday, September 29, 2026, from 7:00 PM to 8:30 PM. Doors open at 6:30 PM.

Where is the lecture taking place?

The venue is the Groundlift Studio in the Old Brewery Stegen, Landsberger Str. 57, 82266 Inning am Ammersee.

How much does participation cost?

For non-members, the participation fee is 10 euros. Participation is free for members of the PULSIV association.

Is registration required?

Yes, registration is required. Further information can be obtained from the PULSIV association.

What topics are covered in the lecture?

Topics covered include relevant communication, audience perspective, hooks, word choice, message sequence, and the significance of comments, saves, and shares.

How long does the event last?

The lecture lasts about 90 minutes and is expected to end at 8:30 PM.

Why Good Communication Only Works When It Becomes Relevant

Name: “Who Cares?” – Making Communication Relevant
Start: 2026-09-29T19:00:00+02:00
End: 2026-09-29T20:30:00+02:00
Location: Groundlift Studio – Alte Brauerei Stegen

Who Cares? How Communication Becomes Relevant in Groundlift

Good work deserves attention – but only a clear message reaches the people who are truly interested. On Tuesday, September 29, 2026, Constantin Duge will demonstrate in the Groundlift Studio in Stegen am Ammersee how freelancers and creatives can align their communication with the perspective of their target audience.

When Seconds Decide Attention

Whether social media, newsletters, websites, or flyers: a quick, convincing start is essential in daily communication. The social media expert and content marketing professional from contentkueche will convey in about 90 informative and entertaining minutes how relevance becomes visible and why the question What do I want to tell is not enough on its own.

Audience Perspective Instead of Project Logic

The focus is on a shift in perspective: Why is what I offer relevant to other people? The event combines expertise from content strategy, target audience approach, and communication planning with concrete examples from practice. It addresses precise messages, the right word choice, and an effective sequence.

Hooks, Comments, and Real Interaction

Constantin Duge explains what so-called hooks achieve and how they help build attention. Before-and-after examples illustrate how texts can be improved. Comments, saves, and shares are also contextualized – as well as the question of why likes and follower counts alone do not guarantee successful content.

Practical Event Experience in Groundlift

The event atmosphere in the Groundlift Studio creates the perfect setting for an evening with direct practical relevance. After the lecture, successful communication approaches and potential improvements are discussed together. This creates an event experience that combines inspiration, organization, and actionable ideas for one's own communication work.

Who Should Attend the Evening?

The format is aimed at freelancers, creatives, cultural producers, and anyone who wants to communicate their work more persuasively. The event is open to members of the PULSIV association as well as interested guests. For non-members, the participation fee is 10 euros; registration is required.

Conclusion

Those who want to understand how information becomes a relevant message will experience a compact evening in Groundlift with concrete impulses, illustrative examples, and professional exchange. Secure your participation and discover how a clear shift in perspective changes your communication.